Monthly Archives: October 2015

Children, parents won’t let toy sales slow down

The $1.5-billion domestic toy industry has also seen a flurry of new launches across price points as they look to aggressively expand across tiers. “The economic slowdown has not impacted us. Hamleys works on two parameters — pester power and guilt,” said Kinjal Shah, business head for Hamleys India. Pester-power or ‘nag factor’ is the […]