With New York Toy Fair 2020 just two weeks and change away, I expected Hasbro to hold all their cards close to their vest until the event. Nevertheless, over the weekend images leaked of a new version of the popular 2018 Hasbro Monster Venom Build-A-Figure. And now, those who missed out on the original release […]
Toys ‘R’ Us makes comeback after teaming up with Target More than two years after filing for bankruptcy, Toys ‘R’ Us has managed to make a comeback with the support of a competitor, just in time for the holiday season. The iconic toy brand has relaunched its website, shortly after US retail chain Target announced […]
The $1.5-billion domestic toy industry has also seen a flurry of new launches across price points as they look to aggressively expand across tiers. “The economic slowdown has not impacted us. Hamleys works on two parameters — pester power and guilt,” said Kinjal Shah, business head for Hamleys India. Pester-power or ‘nag factor’ is the […]
One of the winners of the Good Housekeeping Institute Toy 2019 Awards, this toy plays “Let It Go” at the push of a button, making it irresistible to kids. It’s also appropriate for kids as young as 1, if you’re looking for toys that are free of choking hazards.